Griff up Gold Fund NIL Collective for Missouri Western student athletes
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GriFF UP Gold Fund is a Movement toward Success
Our Mission
At MWSU we create opportunities, unite our city, and elevate our student-athletes. When MWSU teams win we all win.
What does my contribution support?
When you contribute to the Gold Fund, your contribution allows MWSU athletes to earn compensation for their name, image, and likeness through appearances and fan events while they focus on their academic and athletic pursuits.
What is NIL?
NIL stands for Name, Image, and Likeness, a new opportunity that allows college athletes to profit from their personal brand.
Under recent changes in NCAA regulations, student-athletes can now receive compensation for using their name, image, and likeness in various ways—whether through sponsorships, social media partnerships, autographs, or local business collaborations.
For Missouri Western athletes, this means they can earn money while continuing to play sports and represent our community with pride. The Gold Fund Collective empowers these athletes by connecting them with local businesses, fans, and supporters like you.
By supporting our athletes through NIL, you're helping them thrive financially, fueling the growth of MWSU Athletics, and strengthening the bonds within our Griffon family. Together, we can help our athletes win both on and off the field!
How is the Griff UP Gold Fund NIL different from the MWSU Gold Coat Fund
The donors are the same ones who contribute to the MWSU Foundation. These are private donors, alumni, businesses, and fans. The NIL compensates student athletes through promotional activities, endorsements, appearances, and services. Unfortunately, the NIL is not tax deductible like the Gold Coat Fund. The Gold Coat Club operates under the MWSU Foundation which is a not-for-profit charitable organization. The NIL operates independently of the university and is a limited liability corporation.
Why is NIL needed at MWSU?
There are currently 5 MIAA schools that have NIL collectives that are compensating student athletes through promotional activities, endorsements, appearances, and services. The number of NIL’s is going to continue to grow within the conference and nationally across Division II. MWSU athletics is not playing on a level playing field when competing with these schools.
NIL opportunities are increasingly essential for athletic success and sustainability. NIL collectives allow for donors to pool their money for athlete endorsements. This helps teams to level the playing field without relying on limited athletic department budgets.
- Enhance Athlete and Coaches Recruiting and Retention
- Generate Additional Revenue Streams for Program Sustainability
- Improve Athlete Well-Being and Financial Literacy
- Boost Community Engagement and School Pride
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